Application deadline is January 31 to begin studies in September.

ProgramExpected LengthProject and/or thesisCourse based
M.Sc.2 years

The Master of Science (MSc) in Marketing is a research-based program that focuses on consumer behavior, marketing theory, and designing marketing research.

This is a two-year program. Year one is devoted to coursework, while year two focuses on research and writing a thesis. Coursework covers the following topics:

  • Consumer behaviour
  • Marketing theory
  • Designing marketing research
  • Statistical methods advanced
  • Qualitative methods
  • One elective in your area of research

During the second year, students will conduct research, write, and present a thesis with the help of one of our marketing faculty.

Research supervisors

You do not have to select a supervisor before you apply to this program. Instead, in your first year of study, you will be matched with a supervisor based on your area of interest. All students who are accepted into the MSc program are matched with a supervisor.

Name Research areas
Maureen BourassaStakeholder engagement, respect, nuclear, marketing relationships, nonprofit
Vincent Bruni-BossioStrategy, decision-making, accountability
Dana Carriere
Marjorie DelbaerePersuasive communication, metaphors in advertising, pharmaceutical marketing, healthcare marketing
C. Brooke DobniStrategy, innovation, organizational performance, strategic management
William MurphySales management, International business, Ethics/Problematic behaviour, Supply Chain/Relationship management, Quality Management
Monica SarghieMarketing - Consumer Behaviour, Nonprofit Marketing
Adam Slobodzian
Lee SwansonEntrepreneurship, social enterprise, angel financing, venture capital
David WilliamsEvolution of retailing, social commerce
Di ZhangMarketing strategy, international marketing, and entrepreneurship

Tuition and funding


Although there is currently no guarantee of funding in the marketing MSc program, there are a number of excellent competitive funding sources that qualified candidates may apply for and that our current and previous students have obtained. These include the University Graduate Scholarship (up to $15,000) for candidates with superior undergraduate records and the Graduate Teaching Fellowship (up to $15,000). There may also be opportunities for students to receive remuneration for teaching courses over the summer and for providing teaching and research assistance to faculty.

Graduate students at USask can receive funding from a variety of sources to support their graduate education.


Program Canadian students International students
Master of Science - Marketing  per term $2,500.00 CAD $5,625.00 CAD

There are three terms per academic year: September to December, January to April, and May to August. Tuition is assessed each term for as long as the student is enrolled in their program.

Student fees

In addition to tuition above, students also pay fees for programs like health and dental insurance, a bus pass, and other campus services. The amount you need to pay depends on if you are taking classes full time or part time, and if you are on campus or not. The table below assumes you are on campus full-time.

Fall 2023 Winter 2024 Spring 2024 Summer 2024
Student fees $497.88 CAD $659.51 CAD $35.00 CAD $35.00 CAD

Tuition information is accurate for the current academic year and does not include student fees. For detailed tuition and fees information, visit the official tuition website.

Admission requirements

Master of Science (M.Sc.)

  • GMAT Score of 550 or GRE equivalent
  • Language Proficiency Requirements: Proof of English proficiency may be required for international applicants and for applicants whose first language is not English.
  • A cumulative weighted average of at least a 70% (USask grade system equivalent) in the last two years of study (i.e. 60 credit units)
  • A four-year honours degree, or equivalent, from a recognized college or university in an academic discipline relevant to the proposed field of study

Note: The minimum accepted GMAT score is 550. This test can be written at major centres throughout the world. For information on test centre locations, the nature of the exam, and scoring procedures, please visit the GMAT website. GMAT scores are valid for five years from the date the test is taken. The minimum accepted GRE score is that which is equivalent to a 550 GMAT score. To convert your GRE score, use the GRE Comparison Tool.

Application process

Submit an online application

Before beginning your online application, be sure that you have carefully reviewed all program information and admission requirements on this page.

During the application, you'll be asked for:

  • Personal information such as your name, address, etc.
  • Contact information of your three referees
    • For your letters of recommendation, two of your referees must be academic contacts, and the third may be academic or professional
  • Your complete academic history from all previous post-secondary institutions

The application takes about 30 minutes to complete. You may save your application and return to it later.

At the end of the application, you will need to pay a non-refundable $120 application fee. Your application will not be processed until payment is received.

Submit required documents

Once you've completed an online application you will need to have the following documents submitted:

Preliminary Statement of Marks

  • Once you have submitted your application for admission and paid the application fee, you will be required to upload unofficial PDF copies of your academic transcript(s) from each post-secondary institution attended. This requirement will appear as Preliminary Statement of Marks or Additional Prelim. Statement under admission requirements on your Application Summary when you check your application status.
  • The uploaded transcript can be an unofficial copy of the transcript issued by the university or college, and must include a grading key/legend.
  • All pages of a transcript must be uploaded as a single PDF document.
  • Uploaded transcripts will be considered unofficial or preliminary. Official copies of your transcripts will be required only for applicants offered admission. This requirement will appear as Post-secondary Transcript under admission requirements on your Application Summary when you check your application status.

Uploading documents

Post-secondary Transcripts

If you receive an offer of admission, you will then be required to have your official post-secondary transcripts sent (by mail in a sealed envelope directly from the institution) to the address below. Please do not send official documents until we request them.

College of Graduate and Postdoctoral Studies
Room 116 Thorvaldson Building, 110 Science Place 
Saskatoon, SK CANADA S7N 5C9

  • Transcripts usually indicate the institution’s name, grading scheme (typically on back of transcript), your name, course names, numbers, credits, and the grades you have received. Depending on the country or institution, some features may not be available.
  • Transcripts in languages other than English must be accompanied by a certified translation.
  • If you are a current University of Saskatchewan student completing your undergraduate program then a letter of completion of degree requirements will be required from your college.

Proof of English language proficiency may be required for international applicants and for applicants whose first language is not English.

For students who are required to provide proof of English proficiency:

  • It is your responsibility to have completed an official and approved test with the appropriate score before the application deadline.
  • Tests are valid for 24 months after the testing date and must be valid at the beginning of the student's first term of registration in the graduate program.
  • Applicants will be required to upload a PDF copy of any required language test score. Uploaded test scores will be considered unofficial or preliminary.

Uploading documents

If you receive an Offer of Admission you may be required to have your official language test scores sent to the address below. Please do not send official documents until we request them.

College of Graduate and Postdoctoral Studies
Room 116 Thorvaldson Building - 110 Science Place
Saskatoon, SK CANADA S7N 5C9

  • Your curriculum vitae or resume should be a one or two page concise summary of your skills, experience and education.
  • A curriculum vitae or resume is essentially your full academic and professional profile. It should include a summary of your educational and academic backgrounds as well as teaching and research experience, publications, presentations, awards, honours, affiliations and other details.
  • Applicants will be required to upload a PDF copy of their curriculum vitae or resume.

  • Your statement/letter of intent allows you to explain your personal interest in the program to which you are applying.
  • It should reference the kind of knowledge you expect to gain from the program and should define the reasons why you chose the program and how it can satisfy your own interests.


Graduate Programs Office
Edwards School of Business
University of Saskatchewan
Room 241, 25 Campus Drive
University of Saskatchewan
Saskatoon, SK S7N 5A7

Graduate Chair
Dr. Maureen Bourassa

Graduate Programs Office
Telephone: 306-966-8678